KOLD_PRODUK

This AWESOME and diversely put-together band is on their way to making headlines. Not only do they combine different genres of music, but they also add live aspects to their live performances. Spending a day with Kold Produk was really awesome and the experience of being in the presence of such humble people was refreshing! BIG UPS KOLD PRODUK!

INDIVIDUAL SHOTS...

 CHAD

DJ_SWOOSH

 MOKI

T-SPARK

INTERVIEW:

How did you guys get together?

Moki Sage: We started recording in 2007, we called ourselves the underdogs of Kold Produk, pretty much because we were coming in from professions outside of music. At that time we were already qualified in different fields, I’m an architect. We were performing for a short while after we released ‘HUSH’ in our first Album. T-Spark’s been there from the beginning. Then afterwards we met up with DJ Swoosh,  we then performed together with him.

DJ_SOOSH: I had hit a point in 2006 where I was done working with Emcees and I was kind of really wanted to pursue my thing solo, then soon after I was at the DSTV offices and saw the ‘HUSH’ video and I was like whoa, BRILLIANT BRANDING! I wasn’t even like listening to the music, I was just like mesmerized. And then  I got a call from my buddy Spencer and he was like “Kold Produk needs a DJ”  and then I was like OK fine, I’ll meet with them.

Chad: Well I started in the band about a year and a half ago and  through a mutual friend I met Kold Produk. The project was already established by then, so moving forward, what we’ve done right now is we’ve taken songs and created more live aspects to them. Incorporating other instruments, me doubling up on parts that were already in the original tracks or over-dubbing on parts that needed over-dubbing. Lastly incorporating into the songs more of what I do, which is playing guitar.

T-Spark: I came into the group because Kold Produk had a son and they needed a female vocalist. We also had a mutual friend who was at the time producing a couple of tracks for them. Been with them ever since then. My sound is soulful, I consider myself a R’n B singer. I am trying to get the ‘rowdy’ thing going but my roots are in R’n B.

When Kold Produk started out how did you know what type of sound you wanted to create?

Moki Sage: In the beginning we were open to a variety of different genres. Like Hip-Hop is my first love so with every song I feature on I’m going to bring forward elements of Hip-Hop and we wanted something that reflected the different tastes that we all have. However our sound is predominantly Hip-Hop with electro, R’n B, Reggae and Rock. We try to incorporate beatboxing and live instrumentals. And then you also get a feel of alternative Rock. It all depends on the song we’re trying to make and the type of energy we’re trying to evoke.

In terms of your beats, do you guys sample or make them from scratch?

Chad: It’s a bit of everything, it might be a little recording from a cell phone, and it might be a beat that DJ Swoosh finds.

Moki Sage: When we run our live performances with a mixture of us playing live instruments and some of the other stuff fits in digitally already. So we take off whatever is being compensated, live. And pre-programmed. So it’s a mix of all those things.

DJ_SOOSH: It’s kind of like a vaulting part of  everything. Kold Produk can’t be put in a box because we basically fuse everything together.

T-Spark: The thing is you need to be at one of our live shows to actually understand what we mean by fusing all these different elements together.

What is your take on Hip-Hop collaborations with other genres?

T-Spark: There’s a huge progression commercially, there’s a lot more people coming out. People are starting to bring out more quality stuff, in terms of visually and sound wise. It is growing in number and to a certain degree, content.

Chad: I come from a completely different background, I come from playing in Rock bands my whole life and with working with Kold Produk now, I’ve started working with other artists. You’ve got people like Tumi and the Volume, where artists are incorporating live elements with a little bit of reggae and other stuff. People generally become more familiar with you as an artist.

Where do you guys see yourselves in the next 5yrs?

T-Spark: Performing all over the world!

Moki Sage: We want to expand on our merchandise, our music and our videos.

Is there any advice you guys would give to the people out there trying to make it?

Chad: I heard Kold Produk on radio years back and I said to my mate, I’m going to play for that band one day. And it happened. It just so happened it took the right person at the right time to introduce us to eachother and I’ve been playing music for 11 years now. My point is you have to persevere.

T-Spark: I agree, this industry is not easy, perfect your craft.

DJ_SOOSH: Over and above you need to have the right attitude and persists. If things don’t work out, you cant just give up. You need to keep pushing.  You do whatever you can  to make things work.

Is there anything we could look forward to from Kold Produk?

Moki Sage: Lets start off koldproduk.com. We’ve got a music video that we’re currently working on, ‘Full Moon Shining’ and we’ve got another music video coming out ‘All Good, All Gravy’, Kold Produk in the house baby! LOL, but everything else we’ll keep you posted via twitter , facebook and our website. Something big is coming out in June/July, so you guys have to keep a watch out for that.

DJ_SOOSH: It’s a big deal.

Any Artists you guys would like to work with?

T-Spark: David Guetta

DJ_SOOSH: I think it would definitely be Timbaland. I’d love to work with him.

To DJ Premier or Scream, many different people influence me.

Moki Sage: The music that we make is like version 1.0

Chad: Anyone that’s breaking the boundaries.

Twitter: @KoldproduK:

Website: www.kolproduk.com